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Jason Fried: Why Trust Beats Technology

On This Podcast

Saul Kaplan and Jason Fried discuss business model change; why gaining customer trust is more important than offering amazing technology; how tools can help people bring their human selves back to work.

The Business Model Sandbox Podcast is a series of conversations between BIF's Chief Catalyst Saul Kaplan and leading business model thinkers and doers. Subscribe to the podcast in iTunes. Stay in touch: Get notified when new podcasts, articles, and case studies are released.

Jason Fried is Co-Founder and CEO of Basecamp, a Chicago-based web-application company. Basecamp started in 1999 as web design company 37 Signals. Fried speaks worldwide on entrepreneurship, design, management, and software. He is co-author of the books Getting Real, Remote: Office Not Required, and Rework. Jason Fried has been a storyteller at several BIF Summits — see links below to videos of his talks.

Register for the BIF Summit - bif.is/summit/register

Show Notes